Marketing

Marketing is how businesses and nonprofits understand, target and engage their audiences to create brand awareness and deliver customer value.

At Kean, our bachelor's in marketing degree program gives you a strong foundation in all aspects of marketing — consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. You are trained to create marketing campaigns from concept to implementation.

Our location provides marketing majors with many opportunities for internships throughout New Jersey and in New York City, the business capital of the world. Kean marketing graduates work in brand management, market research, advertising, digital marketing and more, in a variety of industries around the world. Kean University's bachelor's degree in marketing is also available online.

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Kean marketing professor Valerie Vaccaro instructs a class. (Kean's Marketing Degree is also available online.) — Kean marketing students convert their classroom knowledge into real-world action, developing plans and outreach for local organizations, businesses and nonprofits.

What You Learn

You gain insight into the research that drives business decisions and ways to apply data to achieve strategic goals.

Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits
Develop concrete, critical-thinking and problem-solving skills
Identify industry and consumer trends
Plan integrated business campaigns for social media, digital, traditional media, search, B2B, sales promotion, public relations, sponsorship and more
Conduct market research studies and analyze findings
Hone your craft through internships and professional experiences

Enjoy rewarding options for study and experiential learning, both in-person and online

You can also pursue your degree at Kean Ocean in Toms River.

Program Options:

B.S. in Marketing

Marketing Minor

Curriculum Sheets and 4-Year Plans

Faculty:

Min-chung Han, Ph.D., Assistant Professor
Kyungwon Lee, P.h.D. Assistant Professor
Rosa Lemel, Ph.D., Professor
Shweta Singh, Assistant Professor
Sucheta Ahlawat, Ph.D., Professor
Valerie Vaccaro, Associate Professor

Also available

Other programs you might be interested in

To be a part of the inaugural NY Jets Experience class was amazing as I was able to meet and pitch an idea to the Jets' executives. An experience like that just gives me validation that this is the career path I want to take for me to climb higher.

Sebastian Almazan

Careers

Kean marketing graduates work in a variety of careers, including:

Marketing Specialist
Marketing Analyst
Marketing Researcher
Retail Manager
Advertising Account Executive
Media Buyer
Public Relations Professional
Social Media Manager
Product Manager
Search Engine Optimization Specialist
Email Marketing Manager

$127,230

The average Marketing Manager salary in New Jersey is $127,230, according to Salary.com.

Cougars Climb Higher

At Kean, we believe learning extends far beyond the walls of our classrooms and labs. That's why we encourage you to live on campus, study abroad and pursue internships that will advance your career. Find out more.