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Kean University to Shift to Remote Operations on Sunday, October 12

Kean University will shift to remote operations on Sunday, October 12, due to the State of Emergency declared across New Jersey in response to the forecasted nor’easter storm. All classes scheduled for Sunday on New Jersey campuses will move to remote instruction, and all in-person activities are canceled. 

Only essential personnel should report to work as required. Employees with questions should contact their supervisors for guidance. Keanu’s Kitchen on the Union campus will remain open from 9 a.m. to 9 p.m. on Sunday to serve residential students. 

Reza Fazli Salehi, Ph.D.

Assistant Professor
Office Location
303M
Email
rfazlisa@kean.edu
Phone
(908) 737-4139

Education

  • Ph.D., Business Administration, Marketing department (2021) – New Mexico State University
  • EMBA (2017) – University of Tehran

Areas of Expertise

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Previously taught courses

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • Retail Marketing
  • Professional Selling
  • Sales Management

Research Interests

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Publications

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2021). Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection. Journal of Business Research, 137, 46-57.

Fazli-Salehi, R., Jahangard, M., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing, 39(2), 242-253.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands. Journal of Brand Management, 1-22.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúniga, M. A. (2021). Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(3), 731-754.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high-vs. low-involvement products. Journal of Marketing Theory and Practice, 32(2), 191-209.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection. Journal of Marketing Communications, 30(1), 74-101.