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Reza Fazli Salehi, Ph.D.

Assistant Professor
Office Location
303M
Email
rfazlisa@kean.edu
Phone
(908) 737-4139

Education

  • Ph.D., Business Administration, Marketing department (2021) – New Mexico State University
  • EMBA (2017) – University of Tehran

Areas of Expertise

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Previously taught courses

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • Retail Marketing
  • Professional Selling
  • Sales Management

Research Interests

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Publications

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2021). Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection. Journal of Business Research, 137, 46-57.

Fazli-Salehi, R., Jahangard, M., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing, 39(2), 242-253.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands. Journal of Brand Management, 1-22.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúniga, M. A. (2021). Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(3), 731-754.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high-vs. low-involvement products. Journal of Marketing Theory and Practice, 32(2), 191-209.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection. Journal of Marketing Communications, 30(1), 74-101.