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Weather Alert

All classes and activities at Kean’s Union campus will also be remote until 11 a.m. on Wednesday, February 12. Classes that begin at 11 a.m. or later will meet as scheduled on Wednesday. Administrative offices will open at 11 a.m. on Wednesday. Employees should work remotely until 11 a.m. Only essential personnel should report to work as required before that time. Employees with questions about their status should consult their supervisors. Kean Ocean will follow the Ocean County College schedule. All students and employees at Kean Ocean are encouraged to visit the OCC website for updates.

Reza Fazli Salehi, Ph.D.

Assistant Professor
Office Location
303M
Email
rfazlisa@kean.edu
Phone
(908) 737-4139

Education

  • Ph.D., Business Administration, Marketing department (2021) – New Mexico State University
  • EMBA (2017) – University of Tehran

Areas of Expertise

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Previously taught courses

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • Retail Marketing
  • Professional Selling
  • Sales Management

Research Interests

  • Consumer Behavior
  • Global Branding
  • Retail Marketing
  • Professional Selling

Publications

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2021). Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection. Journal of Business Research, 137, 46-57.

Fazli-Salehi, R., Jahangard, M., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing, 39(2), 242-253.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2022). The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands. Journal of Brand Management, 1-22.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúniga, M. A. (2021). Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(3), 731-754.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high-vs. low-involvement products. Journal of Marketing Theory and Practice, 32(2), 191-209.

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection. Journal of Marketing Communications, 30(1), 74-101.