Min Chung Han, Ph.D.
Dr. Han's main research interest lies in technology-driven digital marketing in the rapidly changing e-commerce environment. Her research on social commerce was one of the first studies in the field, prior to its commercial availability. Her research has been published in journals such as the Journal of Internet Commerce, Journal of International Consumer Marketing, International Review on Public and Nonprofit Marketing and the Journal of Promotion Management. She has also been awarded multiple internal research grants at Kean University, including the UFRI, RTR, SpF and FFRA. Before embarking on her academic career, she was a business journalist for a decade. She worked for both Korean and English language media companies at Financial News, South Korea and Business Times, Singapore. She has worked in China, Singapore, South Korea and USA and lived in five countries including Canada. She speaks English, Korean and basic Chinese.
Selected Publications
Han, M. C. (2021). Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior. International Review on Public and Nonprofit Marketing, 18(2), 255-272.
Han, M. C. (2021). The impact of anthropomorphism on consumers’ purchase decision in chatbot commerce. Journal of Internet Commerce, 20(1), 46-65.
Han, M. C. (2021). Would you like to donate your reward points today? Mental accounting and checkout charity. International Review on Public and Nonprofit Marketing, 1-21.
Han, M. C., & Kim, Y. (2018). How culture and friends affect acceptance of social media commerce and purchase intentions: A comparative study of consumers in the US and China. Journal of International Consumer Marketing, 30(5), 326-335.
Han, M. C., & Kim, Y. (2017). Why consumers hesitate to shop online: Perceived risk and product involvement on Taobao. com. Journal of promotion management, 23(1), 24-44.