Shweta Singh, Ph.D.
Shweta Singh, Ph.D., is an empirical researcher who uses quantitative modeling to better understand key marketing issues pertinent to the consumer markets. Her research focuses on risk analyses in the credit card industry, consumer attitudes towards credit management, social media marketing strategies of luxury brands in Asian markets, efficacy of online versus face to face instruction on student learning among other areas of interest. She currently serves as the Marketing Program Coordinator and is also the faculty advisor for Mu Kappa Tau, the National Honors Society for Marketing Majors. Singh received her masters and doctoral degrees from The University of Texas at Dallas and has been teaching at Kean University since Fall 2012.
Selected Publications
Singh, Shweta, Rylander, D. and Mims, T., “Understanding Credit Card Payment Behavior among College Students,” Journal of Financial Services Marketing, Vol 23(1), 38-49.
Singh, Shweta, Rylander, D. and Mims, T., “College Students and Credit Card Companies: Implications of Attitudes,” Journal of Financial Services Marketing, Vol 21(3), 182-193.
Singh Shweta, and Sumit Singh, “Accounting for Risk and Individual level differences in the Traditional RFM Approach,” Management Research Review, 39 (2) 215-234.
Singh, Shweta, B.P.S. Murthi, and Erin Steffes, ‘Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management,” European Journal of Operational Research 224(2): 425-434.
Singh, Shweta, Rylander, D. and Mims, T., “Efficiency of Online vs. Offline Learning: A Comparison of Inputs and Outcomes,” International Journal of Business, Humanities and Technology, 2 (1); 93-98.