Kyungwon (Kyung) Lee

Ph.D., Marketing, Rutgers University

Marketing Research (MKT3550)

Consumer well-being in data-driven environment, employee well-being, service failure and recovery

• Lindsey-Warren, T., James, J.P., & Lee, K. “THIS IS ME! The financial impact of ad agency CEOs and CCOs who are women and people of color in the C-suit”, Advertising & Society Quarterly, 24(4), DOI: https://doi.org/10.1353/asr.2023.a916294.
• Cao, Y., & Lee, K. (2023). Employee engagement in corporate social responsibility: disentangling the effects of values vs prestige. Journal of Managerial Psychology, 38(6), 449-463.
• Lee, K., Uslay, C., & Yeniyurt, S. (2023). An empirical examination of consumer co-creation process. Marketing Letters, 34(2), 205-222.
• Ahuvia, A., Izberk-Bilgin, E., & Lee, K. (2022). Towards a theory of brand love in services: the power of identity and social relationships. Journal of Service Management, 33(3), 453-464.
• O'Connor, G. E., Myrden, S., Alkire, L., Lee, K., Köcher, S., Kandampully, J., & Williams, J.D. (2021). Digital health experience: A regulatory focus perspective. Journal of Interactive Marketing, 56, 121-136.
• Lee, K., Hakstian, A. M., & Williams, J. D. (2021). Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy. Journal of Business Research, 130, 221-231.
• Hyun, H., Lee, K., Chung, J. H., & Park, J. (2021). When service providers become service recipients: negative spillover effects of burnout among luxury service providers. Current Psychology, 1-14.
• Williams, J. D., Lopez, D., Shafto, P., & Lee, K. (2019). Technological workforce and its impact on algorithmic justice in politics. Customer Needs and Solutions, 6, 84-91.
• James, J. P., Lee, K., Zhang, M., & Williams, J. D. (2017). Ethics and policy issues for internet advertising: Targeting multicultural consumers in the digital marketing era. Journal of Management Policy & Practice, 18(4), 93-106.