International Business

The International Business curriculum is designed to shape core competencies necessary for future careers in international business, multinational-corporate management, cross-cultural business diplomacy and global marketing. Students will learn to apply cutting-edge theoretical frameworks, drawing on anthropology, sociology, psychology, economics and international relations, to crafting suitable strategy and tactics for dealing with international environments, competitors and customers. Importantly, students analyze global case studies that focus on world regions such as Asia, Latin America and Europe. In addition, students sharpen their intercultural skills by learning a foreign language and participating in travel/learn experiential courses.Typical jobs in this area include multinational-corporate managers, export managers, and global product and advertising managers.


Kean University - 1000 Morris Avenue, Union, New Jersey 07083 - 908-737-KEAN (5326) - Campus Map - Directions - Directory